Following a successful launch into the online market, new Australian label Saveus’s highly anticipated A/W 2012 ‘Everything, nothing.’ collection was officially debuted in Sydney on Thursday 15th March, 2012.
Westfield Sydney was illuminated when label co-owners and designers Karima Hazim and Jarred Baker flicked the switch on the ‘Saveus Prism’ a temporary pop-up store made of aluminum and dressed in tubes of light, used to house the brand’s designs in Westfield’s flagship shopping centre.
A standalone art installation custom designed for the space in the 100 Squared emerging designers market by Hazim and Baker, it provided the perfect backdrop for the successful launch event, attended by over 300 guests.
“We’re amazed with the amount of people that have come to support us here tonight, and very proud,” Saveus Art Director, Jarred Baker said.
“Both Karima and I have worked so hard for this night, to see people admiring our designs and being able to explain exactly why they’re so special is something I’ve been dreaming about for such a long time,” he added.
Asked to look out for the wash of light, fashion editors, influential bloggers, designers and stylists stepped out to see and touch the luxurious pieces that have created hype about the brand before it was available to the general public.
Called “the ideal winter wardrobe” in a post by the popular Street Scholar blog, other fashion commentators have also complemented the collection. The critics have high hopes for the brand- “it’s not hard to tell they’re going to be the next big thing,” Street Scholar said.
With thousands of followers locally and around the world, respected Sydney based blogger Margaret Zhang from Shine By Three was particularly impressed by the debut range.
“The prism is such a striking addition to the 100 Squared space, and is definitely an experience in itself. It’s refreshing to see Saveus’ more tailored aesthetic reaching such a wide range of women,” Zhang said.
The prism will remain on Level 1 of Westfield Sydney for the coming weeks, before moving on to its next destination.