Saveus at LMFF: Recap

After a successful week at L’Oreal Melbourne Fashion Festival, we were so excited to see some of our favourite bloggers give a shout out to the Saveus AW13 ‘Carnaby Street’ collection.

The Official LMFF site notes the ‘winter pastels’ and ‘sophisticated patterns’ dominating the runway this season, highlighting the feminine edge of the ‘baby doll dresses and pastel shades for the modern woman’.

Doone from shespokestyle.com hung out with co-owners Jarred Baker and Karima Chloe Hazim while at LMFF and shared some of her awesome experiences for the week on her blog…

Some other bloggers that gave a shout-out to Saveus’ AW13 ‘Carnaby Street’ collection include StyleHunter,  StyleMelbourne, Fashion Journal, Melbourne Girl and Couture Caddy.

Check out some behind the scenes snaps of the L’Oreal Paris Runway 06 presented by Cosmopolitan Australia Magazine, where the Saveus collection was showcased…

LMFF3LMFF18 LMFF5LMFF9LMFF11LMFF16To shop the AW13 ‘Carnaby Street’ collection hot off the runway, head to our online store!

To stay updated on all things Saveus, make sure you like our Facebook, and follow our Twitter and Instagram @Saveus_Clothing

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Saveus partners with L’Oreal Melbourne Fashion Festival

Saveus_Designers_LMFF

For immediate release

8th January 2012

SAVEUS PARTNERS WITH L’OREAL MELBOURNE FASHION FESTIVAL

Saveus is proud to announce its debut showcase at L’Oreal Melbourne Fashion Festival (LMFF) 2013, signaling the official launch of their upcoming Autumn/Winter 2013 collection ‘Carnaby Street’.

Invited to attend for the first time by festival directors, Saveus is one of the few hand picked designers chosen to be a part of the Cosmopolitan Magazine Show on March 22, 2013.

Following the success of the labels first two collections and opening a standalone store in Sydney, Saveus’ directors are extremely proud to be able to start the season at LMFF.

“L’Oreal Melbourne Fashion Festival is the perfect platform to launch Saveus to Australia and beyond. We have had such an incredible 12 months, and we can’t wait for what’s to come. LMFF will well and truly launch us into our biggest season yet,” Saveus Co-Owner and Art Director Jarred Baker said.

“L’Oreal Melbourne Fashion Festival showcases some of Australia’s finest talent, and to be included amongst such esteemed creatives is something we’re very proud of, and we feel we’re ready to show just how great Saveus has become in such a short time,” Saveus Co-Owner and Creative Director Karima Hazim added.

The AW13 ‘Carnaby Street’ collection is inspired by both the sticky sweet and splendidly sexy sides of London in the swinging 1960’s.

Providing exciting options for women to create their own sartorial adventure, the ‘Carnaby Street’ collection mixes girly grace with powerful precision for a winter wardrobe that is both a nod to mod and an ode to all things beautiful.

The ‘Carnaby Street’ collection will be available in all stores February 2013.

The full AW13 collection can be viewed at:
http://saveus.com.au/collections/subpage/17

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For any media opportunities or enquiries, contact:

Tailormaid

T: +612 9319 4599

E: jessica@tailormaid.com.au

E: tania@tailormaid.com.au

Saveus AW13 is here.

Welcome to ‘Carnaby Street’, Saveus AW13.

Influenced by an electrifying evolution of fashion and culture, the ‘Carnaby Street’ collection showcases an inspiring contrast of flirty femininity and subtle seduction, signaling the exciting entry into the next era of Saveus.

Constructing an intricate narrative that incorporates both the sticky sweet and splendidly sexy sides of London in the swinging 1960s, AW13 aspires to instill women with the confidence to embrace gorgeous glamour that commands attention.

Luscious hand made knits and popping pastel shades offset impeccably tailored suits and fantastic fabrics incorporating exclusively designed “lolly” prints.

A contemporary twist on timeless elegance and the classic silhouette, it is a luxurious offering that deserves to be savored.

Providing exciting options for women to create their own sartorial adventure, the ‘Carnaby Street’ collection mixes girly grace with powerful precision for a winter wardrobe that is both a nod to mod and an ode to all things beautiful.

Screen Shot 2013-01-27 at 12.30.54 PM Screen Shot 2013-01-27 at 12.33.04 PM Screen Shot 2013-01-27 at 12.33.23 PMWant more? Click here to view the the full Saveus AW13 collection.

This delectable collection will be available in stores February 2013.

Welcome to Saveus SS13

Welcome to the Saveus Spring/Summer 2013 campaign.

Photography: Shxpir Huang
Art Direction/Set Design: Jarred Baker
Creative Direction/Styling: Karima Hazim
Assistant Styling: Annabelle van Amerongen
Makeup: Jess Chapman
Hair: Krystal Lee


This beautiful collection will be available in stores September 2012.
To view the full collection, click here!

SS13 unveiled.

You’ll have to excuse our brief blogging hiatus; we’ve had some major things cooking!

This morning dawned dark and gloomy, but team Saveus couldn’t help feeling upbeat after the success of last night’s media preview of the SS13 collection, “On Hiatus.” The mouth-wateringly exotic aroma of falafels permeated the Showcase space, as designers, stylists and fashionistas gathered for the unveiling of Saveus’s next hyper-coloured instalment. As guests rifled lustily through the racks, the celebratory “chink” of champagne glasses reminded us just how far we’ve come. Drawing on the vibrancy of the bustling souqs and balmy nightlife of Marrakesh, the fast approaching SS collection looks set to be yet another resounding success. Any excuse to continue wrapping up our evenings with piping hot coffee and walnut-stuffed Medjool dates!

For those who couldn’t make it, here’s a taste of what’s on the horizon for Saveus:

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For more photos from the event, visit our Facebook page.

A month with Saveus

Following the Saveus Prism’s extended residency and resounding success at the 100 Squared emerging designers pop-up space, Saveus is proud to announce it will be continuing its partnership with Westfield City, by opening a pop up store in the flagship centre.

“A month with Saveus: The Autumn/Winter Showcase” will provide Saveus with a fantastic platform to present it’s stunning A/W collection, and the team is extremely excited to have a continued retail presence in Sydney’s fashion hub.

“We’re absolutely thrilled that Westfield has acknowledged our product and hard work for the months we’ve been here already. To be placed among such esteemed company, is such a privilege,” Saveus Art Director Jarred Baker said.

Officially opening on Wednesday, May 16, the store is situated on Level 4 of the complex and also home to high profile Australian labels including Sass & Bide, Zimmermann, Ginger & Smart and Ksubi.

“They say you need to surround yourself with those you aspire to be like, and we hope being here helps to further cement our place and presence in the Australian fashion industry,” Saveus Creative Director, Karima Hazim said.

For media enquiries, images and editorial opportunities, please contact:

communications@saveus.com.au

Bloglovin’

Forget Mondayitis; this could well be the most eager start to a week we’ve experienced in a long time, and it’s all thanks to our two favourite acronyms: MBFWA and FELLT.

In a bid to shake off our pre-Fashion Week jitters, the Saveus team humbly accepted our invitation to FELLT’s Friday popup party at Studio NEON. An eclectic backdrop of paint splattered cement and mismatched lounges set the mood, as we chatted all things MBFWA with our esteemed company. It’s clear that the girls of FELLT are in a league of their own, but, might we add; what an incredibly talented, down to earth league it is! To the lovely faces behind all of our favourite fashion blogs – Shine By Three, Zanita, Tuula, K is for Kani, Harper & Harley, Studded Hearts, Oracle Fox (and the regrettably absent Gary Pepper) – it was an absolute pleasure to meet you. Next time the honorary stylestalker DJ is dropping a beat, Saveus will be there. Or, if Bulmers and pizza is more your thing, then we’ve got a few places up our (meticulously tailored) sleeves.

In true blogger style, here are a few of our favourite Instagram snaps from the night. Full credit to Margaret Zhang of Shine By Three for images one and three:

The Saveus team has never FELLT so good!

Jessica Stein and Zanita Morgan; the fair-haired beauties behind Tuula and Zanita.

Saveus Art Director, Jarred Baker, and Head Designer, Karima Hazim, with the fashionable faces behind K is for Kani and Studded Hearts.

Saveus Creative Director, Jarred, alongside the luminous Zanita Morgan.

Fashion.Music.Culture.

We’re just a little bit chuffed to be ringing in the new week on such a high note. After months of anticipation, Fashion.Music.Culture. has landed. Not only does this impressive new publication feature the holy trinity – fashion, music and culture (duh!) – but its debut issue shines a spotlight on our very own Saveus duo, Jarred Baker and Karima Hazim.

Packed with in-depth interviews, fashion, and even a definitive list of what’s on in the world of art, FMC is already making ripples. With their first issue focusing on “The Minimalist,” it’s no surprise that Saveus shines in an urban-feel editorial spread. Read on, and you’ll be given an insight into the evolution and forward momentum of Saveus in a candid interview with our designers. If you’ve been pondering what’s next, or how that name originated, then here‘s your chance to find out!

We urge you to keep an eye on this mag – we’re already hanging out for the next issue. Keep up to date by “liking” them on Facebook…after you’ve “liked” Saveus, of course.

A rousing response.

Saveus shines in yet another press piece, this time from the Rouse Hill Times. As always, we commend the astute editorial team for recognising – and backing – their local talent. They may draw inspiration from the boundless sights and sounds of global culture, but our creative duo are forever Sydneysiders at heart. Make no mistake, this won’t be the last time you spot a glowing write-up on the brains behind Saveus, Jarred Baker and Karima Hazim.

Let’s not forget the Easter long weekend’s biggest news – our generous gifting of that cape. A huge congratulations to Maya Ivanovic, the proud new owner of the incomparable two-tone Empire Cape. Your winter promises to be steeped in style now that you can step out with this beauty resting comfortably on your shoulders.

Don’t be too downhearted if you missed out this time. Simply ‘like’ and share Saveus on Facebook to keep our family growing. Love Saveus, and we’ll love you right back.